Porsche Carrera Panamericana 2023

Our 2023 Carrera Panamericana campaign achieved unprecedented success, setting new records for reach, engagement, and earned media. It was our biggest, loudest, and most impactful campaign to date. 

Partnering with Patrick Dempsey added star power and global appeal, making it a truly multi-channel sensation that captivated fans and attracted new audiences worldwide.

Our campaign didn’t just tell a story; it ignited pride through a historic brand narrative that revved up fans before the race and fueled ongoing passion, amplifying fan engagement along the way.