Born in Venezuela, raised in NYC, and now a Floridian, her diverse background and experiences bring a unique perspective to her approach as a marketer.

With an intuitive understanding of social and influencer strategy and a deep knowledge of media planning, Alex possesses a rare talent for connecting these seemingly disparate parts to the broader picture of marketing strategy in a creative way.

Her leadership skills have allowed her to be a trusted adviser to senior clients while mentoring her junior colleagues. 

After settling down in the Tampa-Bay area with her college sweetheart and little ones, Alex's journey as a mom has sparked a deep interest in child development. She remains an active member of local mom groups, constantly seeking to learn and grow alongside her little ones. However, her unwavering passion for discovering new foodie spots (with a particular fondness for Asian cuisine), fine arts, and travel, continues to fuel her curiosity and excitement.